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Are You At Risk?

Let me first share with you a quote from a very distinguished professor
named Arthur Combs from Northern California University.

He said, "Our whole entire educational system is built on right answers
which produces a great fear of making mistakes and stifles creativity."

So, the question of "are you at risk" is really a question of "Are you
out taking risks?"

Many times we are afraid to take risks and sometimes our decisions are
not really conscious all the time.

Sometimes it's really a subconscious thing because we're afraid of what
the results might be.

Maybe we're afraid of humiliation.

Maybe we're afraid of looking silly or looking stupid or looking like
an idiot or whatever the case may be.

Are You At Risk?- So, sometimes we become afraid of taking
risks, like in a business.

Some people are extremely comfortable with the planning phase, the
preparation phase, the thinking-about-it phase or talking-about-it
phase, and they never really just go out there and do it because
they're afraid of making the mistakes.

They're afraid of the risks that they're going to be facing, and are
saying to themselves, "Oh my gosh, what if this doesn't work? Look at
all the different people that are going to see me. They're going to
look down on me. They're going to think I'm stupid. They're going to
look at me as a failure."

In other words, there is some subconscious learning that has come from
school.

It's not that school is bad, but sometimes the way we learn things can
have a very negative subconscious impact on us and it can have an
underlining effect on our activities and our behaviors or can affect
how we're thinking and how we're feeling.

So, the question is, could there be something you have subconsciously
learned that is holding you back from taking the proactive type of
risks that you need to take to succeed in your business or other areas
of your life?

I have three questions I want to ask you:
* What's the reward for taking a risk?
* What's the punishment for taking the risk?
* What's the reward for not taking a risk?

Get the answers here...

One Focused Hour A Week Will Almost Quadruple Your Small Business Income!

In your business, does it feel more productive, to be fulfilling the
orders, or spending half a day on marketing or planning?

You see, the majority of people go into business to escape working for
a boss, or the long commute to work or the 9 to 5 boredom. They want
freedom, flexibility and a better income.

So, they take the incredibly gutsy move and go it on their own. They
step right out of their comfort zone and they become the boss!

They are enthusiastic, because everything is new and exciting. Their
mindset is in exactly the right place, and they attract the orders with
their enthusiastic personalities. This could be as simple as attending
a networking function, or dealing with the local printer, who knows
someone that requires their services or product.

They are dedicated and everything gets done just right. The orders flow
in, the business owners are happy, the suppliers are happy, now it's
time to fulfill the orders.

So the mindset changes from "let's go and get some orders" to "let's
get these orders filled." The conversation changes at the networking
functions and the local printer, to "Wow we've got all these orders to
fill" and they inadvertently stop attracting any potential orders, with
what they are saying.

Eventually they get all the orders filled and realize they need new
orders. So they change their mindset and off they go again. The problem
is though, that every time they go back to the "let's get some orders"
mindset they get less and less enthusiastic.

Why? Why do they get less enthusiastic? Because when they are
fulfilling the orders they are in their comfort zone. That's what they
know best and humans will always gravitate towards the comfort zone.

When they are marketing or selling, it is outside of their comfort
zone. It becomes a lower priority and a task that is only completed
when they have their back up against the wall.

When they first started the business their back was firmly up against
the wall. There was no comfort zone. It was a case of "Get out there
and get those orders" or we don't eat, basically. But, when the orders
are flowing the comfort zone is the fulfilling of the orders, so the
selling gets neglected.

Small businesses have an extremely high attrition rate, especially in
the first 12 months of operation. Going from being comfortable one week
with lots of orders, to the next, where you have to go and make new
sales becomes too hard.

Sales will have huge peaks and troughs when plotted on a chart over 12
months. Emotions will be just as wild trying to deal with this, but
there is a very simple solution.

No matter how insanely busy you may become, always set aside one
focused hour a week for new customer attraction. Block out that hour,
on the same day every week, for the next 12 months.

Treat that one hour like a prized possession, because this will be the
secret to leveling out those sales and emotional peaks and troughs.
This will be the secret to the longevity and success of your business.

In this hour find a place that you will not be disturbed or distracted
by absolutely anything and focus intensely on attracting new customers,
that's all!

This may be by producing a new ad, hiring a copywriter to produce a
direct mail piece, calling 10 potential customers, writing an article
for the newspaper or engaging a joint venture partner or anything else.
Make it your goal to attract at least 5 new customers every week with
whatever you do. Over 12 months you should have attracted at least 250
new customers which will compound because they will tell their friends.

Your total focus in that one hour should be generating new
relationships and attracting customers that have never dealt with you
before.

Now you are probably thinking, if I'm so busy fulfilling orders how am
I going to deal with the extra orders? Well, that's where your growth
comes in, that's when you hire people, sub-contract the work out or
find creative ways to get the orders filled.

It puts you in a very powerful position because you get to call the
shots. You decide which customers to deal with and which ones to send
to your competitors. You can negotiate better discounts with your
suppliers and generate more profit.

You gather momentum and it will be very hard to slow that momentum
down.

It's easier not to set aside the hour, especially when you have orders
coming out your ears. But if you want to survive and be successful it
is critical that you have a system in place to constantly attract new
customers.

And the thing is... new customer attraction can be accomplished in as
little as one focused hour per week. One hour per week is the
difference between having a business that plods along and having a
business with highly profitable work booked for the next 12 months. A
business where you get to decide which customers you want to deal with,
a business that charges a premium price and a business with a far
greater value.

Block out that hour in your diary now. Do it for every week for the
next 12 months, no excuses because it's going to quadruple your income,
guaranteed!

How to Create a Flood of Customers & Cash Into Your Business Quickly & Easily

Are you self-employed, working long hours and seem to have no money
left over after paying the bills?

If you believe you should be earning much more than what you are or
working a lot less for what you are earning, then this will be the most
important information you read all year!

You see, by simply improving 4 areas in your business, you will
multiply your bottom line beyond belief! Not by 50%, 100% or 200%, but
by more than 400%...

My name is Ian McConnell and I'd like to share some interesting
information, that will be of massive benefit to you.

Over the last 10 years I've started small businesses from absolutely
nothing, built them up, generated a great income from them and then
sold them off for an even better cash payout.

The businesses varied from service type businesses to a manufacturing
business, with many online businesses in between.

Being a technical person, it was natural to stay with what I knew. But
over the years I learnt about ROI - return on investment and leverage.
I also realized that I could sell the business, benefit from a big
pay-out, enjoy some time off, and then start another business with
better potential.

You see, in each business I owned, it didn't matter what industry or
market I was in and it didn't matter if I was offering a service or a
product, the money was always created by attracting lifetime customers,
in a cost effective way.

How Many Businesses Do You Know That Provide a Product or Service That
is Not The Best,
But They Consistently Out Perform a Competitor Offering a Higher
Quality Product Or Service?

Most of the time, the reason is because customers have either forgotten
about the business offering the better service, or they just don't know
about how good their product or service is!

Business success, in any business whatsoever, is guaranteed by:
1. A constant flow of new enquiries every day.
2. A high conversion of those enquiries into sales.
3. Constantly increasing the repeat sales from your customers and
4. Constantly increasing the transaction size - getting customers to
buy more each time.

>> read the rest of the story here...
* Small Business Secrets
* Small Business Secrets
+ Are You At Risk?
+ One Focused Hour A Week Will Almost Quadruple Your Small
Business Income!
+ How to Create a Flood of Customers & Cash Into Your Business
Quickly & Easily

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